About Sam Herrera
Started CrossFit in 2014 and never looked back.
What began as a way to lose a few pounds (50ish 👀) turned into gaining a second family, a new mindset, and a whole new purpose.
CrossFit didn’t just change my body — it saved my life.
It showed me that the mind and body are capable of more than we ever think possible.
Yes, even running a marathon (just once… and never again 😂).
Now as a coach, my mission is simple:
Help others realize what they’re truly capable of — inside and out.
There’s nothing more fulfilling than seeing someone surprise themselves with what they can do.
Olympic lifting is my jam.
Learning something new — whether it’s a lift or a lesson — fires me up.
And being part of a strong coaching team that pushes me, holds me accountable, and helps me grow?
That’s one of my biggest blessings.
I live by this:
Keep grinding — mentally.
And help others do the same.
What began as a way to lose a few pounds (50ish 👀) turned into gaining a second family, a new mindset, and a whole new purpose.
CrossFit didn’t just change my body — it saved my life.
It showed me that the mind and body are capable of more than we ever think possible.
Yes, even running a marathon (just once… and never again 😂).
Now as a coach, my mission is simple:
Help others realize what they’re truly capable of — inside and out.
There’s nothing more fulfilling than seeing someone surprise themselves with what they can do.
Olympic lifting is my jam.
Learning something new — whether it’s a lift or a lesson — fires me up.
And being part of a strong coaching team that pushes me, holds me accountable, and helps me grow?
That’s one of my biggest blessings.
I live by this:
Keep grinding — mentally.
And help others do the same.
